Now that you and your design team are ready to have your latest project photographed, here are some guidelines for maximizing the value of the images we produce for you.
The Shot List: Photographs of completed interior and exterior designs are well-planned and timed to best feature the elements of the finished work. They should be chosen to fit into a series of images made to best tell the story of the project. Because of the preparation involved, careful editing of your shot list is the most important aspect of planning the shoot. After we receive your Shot List an estimate for the shoot will be provided. Once we agree on a shooting date, a Check List will be supplied to you to assist in organizing your property for the shoot.
At the Site: Logistics to Consider Scouting the job site & discussing the important aspects of your project will assist in choosing the views best suited to your marketing tools. Confirm with owners or building managers so that they are ready for the arrival of a photographer and crew. The photographer should have access to circuit breakers for controlling lights and sprinklers, plus made aware of any alarms or security systems.
The photographer should have permission to move furnishings for the photograph. Consider the landscaping, time of year and optimum weather conditions for the photography of your project.
Standard usage for one firm may include web site, portfolio, design competition, office display and printed media such as brochures and magazine publication. It is important for us to discuss your usage requirements for the images prior to photographing your project.
If two or more companies wish to participate in the costs and usage of the photography, other terms will be agreed upon prior to the shooting date and included in the estimate. This is a great opportunity for substantial cost savings for the architect, interior designer, general contractor and new building owner, rather than each firm hiring their own photographer. Your individual costs go down while the over-all fee for the photography increases to accommodate the additional usage.
A frequent assumption regarding architectural photography is, “I’ve paid for the photographs, I own them and should be able to do anything I wish with them”. In fact, under the Federal Copyright Law, the ownership of the images rests with the creator. Photographers and clients enter into an agreement for the creation and usage of the images. Physical possession of photographic material, such as slides, prints, transparencies or digital files does not include ownership or the right to re-sell the images.